The cargo arm, carved out of SpiceJet on the basis of the promise it showed during the pandemic, is now more appendage and less the trump card it was cracked up to be.
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The Ajay Singh-led airline may have claimed it has turned profitable, or has a positive net worth for the first time in a decade, but a closer look suggests otherwise.
Indian youngsters are experimenting with newer D2C brands like never before. Bewakoof’s early success and its 2022 acquisition by retail giant Aditya Birla Fashion should have given it the edge, but the company has been left behind.
Since the two companies operate in completely different sectors, the argument of trademark infringement will be hard to prove, unless merchandise is involved.