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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
India's largest carmaker has solidified its hold in the domestic market on the back of its multi-fuel strategy. With the e Vitara, albeit a late entry to electric vehicles, it hopes to grab a bigger slice of the global auto pie.
The expected launch of the Maruti Suzuki e Vitara in March will kill two birds with one stone. The electric SUV will mark the much-awaited, albeit late, entry of India’s largest carmaker in the intensifying EV race. The goal is to become India’s largest EV maker by the end of the 2025-26 fiscal. More importantly, the e Vitara will come as a shot in the arm for Maruti's export ambitions, which have picked up the pace in recent years.
“Maruti's e Vitara would be made exclusively in India for the world,” says an executive at Maruti Suzuki, requesting anonymity as …
