The mirage of building a scalable food brand

Several founders and VCs are realizing the hard way that selling instant mixes and frozen parathas is not their cup of tea.

11 May, 202012 min
0
Banner image

We rarely make our stories free to read. This one is, so make the most of it.

We publish over 500 original, detailed stories every year on startups, corporates, stock markets and economic current affairs.

Sign up for free

No payment details required

$99 for one year

Subscribe to unlock all stories
Already have an account? Sign In

You may also like

Internet
Story image

Lenskart may be the redemption Indian new-age businesses need

The 17-year-old eyewear company is finally approaching the public markets. Its stellar numbers and international footprint set it apart.

Internet
Story image

Swiggy’s many battles

As losses mount in Q1FY26, the company finds itself in conflict with a former ally, behind on efficiency and committed to the costs of experimentation.

Internet
Story image

Curefoods takes an old-school shot at a public listing

The Bengaluru-based startup has set its sights on an IPO all too quickly. A good mix of tech and services at a reasonable valuation might be its drawcard.