Locally made Harley-Davidson and Triumph motorcycles are unlikely to impact Royal Enfield’s parent, which has proved naysayers wrong on many an occasion.
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The Chennai-based two-wheeler maker has become a nonentity in the fast-growing, premium motorcycle segment—something it wants to change with a slew of new launches. Will it get things right this time around?
After having bested some stiff competition, the motorcycle maker is now set to ride the momentum of its new launches to record-breaking sales.
With most purchases made on credit and sales numbers yet to breach pre-pandemic levels, the oft-cited connection between two-wheeler sales and rural demand doesn’t really hold.