Why Eicher investors needn’t worry

Locally made Harley-Davidson and Triumph motorcycles are unlikely to impact Royal Enfield’s parent, which has proved naysayers wrong on many an occasion.

For Eicher Motors, the financial year gone by was nothing short of spectacular. Its revenue was up 40% over the previous year to Rs 14,442 crore, and net profit had increased a whopping 74% to Rs 2,914 crore. In short, after three straight years of a fall in sales, the maker of Royal Enfield motorcycles had achieved its best ever annual numbers. 

There was no stopping this party (or so it seemed). The first two months of 2023-24 also recorded monthly sales that were 20% higher than in the same months last fiscal. The stock market loved what the company …


T Surendar

Surendar helps lead the newsroom at The Morning Context as executive editor. Over the years, Surendar has worked in industries from pharmaceuticals to diamonds, as well as a stint as an equity analyst. In his long career as a business journalist, he has led teams at The Times of India, India Today and Fortune India. He was part of the founding team at Forbes India and interned at and published in The Times, London.

Executive Editor