Pushed into rescuing KTM, Bajaj must now steer it out of trouble

The Pune-based automaker will have to completely revamp the operations of its near-bankrupt Austrian partner to reap the upside of a stable of high-end motorcycles and their enduring appeal.

June 02, 202513 min
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Pushed into rescuing KTM, Bajaj must now steer it out of trouble

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