Xiaomi’s juggernaut in India hits a rough patch

The smartphone company⁠—struggling at home⁠—faces ever greater challenges in what is now its biggest market

If you bought a new Xiaomi smartphone in India recently, you are unlikely to have missed a small sticker on the top of the box: “India’s No. 1 smartphone brand”.

The company's fantastic success in the growing Indian smartphone market has made it the top smartphone brand in the country, displacing behemoths like Samsung, while warding off the challenge from other Chinese brands that hit Indian shores around the same time Xiaomi did.

In 2019, Xiaomi completed five years in the Indian market. Between anniversary celebrations and taking some pot-shots at the competition, Xiaomi kept pushing the numero uno narrative …


Abhishek Baxi

Abhishek writes on technology trends, gadgets and SMBs, and has over a decade of experience—both as an industry watcher as well as a participant. He quit Microsoft in 2011 to become an independent digital consultant, and to write more, travel randomly, watch a lot of movies and wake up late on weekdays.