Oh my god what about a COVID vaccine?!

The Morning Context

Sidin Vadukut

17 October 2020

UNLOCK NOW!

Welcome to this first edition of One Less Thing To Worry About, a five-part series of email despatches in which I will attempt to make an intervention in the way you consume news. But I will try to do more than convince you that the vast majority of news you consume everyday is a steaming pile of bullshit. (Please do not share this newsletter with your children. Unless they already use bad language, in which case feel free. Kids are such precocious little shits these days.)

I am sorry I have to stoop to such linguistic lengths. But really there is no other way to put it. The vast majority of news you consume every day, day after day, on every platform, from your newspaper to your favourite social media app, is 100% pure, free-range, organic, full-fat, artisanal bullshit.

(Editor’s Note: Okay, Sidin, calm down with the language?)

(Sidin’s Note: You shut your !@£$$ mouth, Ashish, we agreed I would have complete editorial freedom you piece

What our readers say

Why subscribers love The Morning Context

High quality, independent journalism is rare to find. The Morning Context set really high standards that make me wait for each story.

Abhay Pandey, Managing partner, A91 Capital

Well-written and researched long form reads on a wide variety of topics and a team of veteran journalists - all of this makes my subscription worth it.

Anupam Gupta, Investment research consultant

In today's very noisy and cluttered world, I like that the Morning Context goes below the surface of company PR to deliver fact-based stories on Indian business.

Jessie Paul, CEO, Paul Writer

The Morning Context is my daily opportunity to get smarter about one new company/sector. Discerning analysis, unbiased and approachable.

Miten Sampat, Angel investor & former CSO, Times Internet

In today's polarized world, authentic and unbiased facts are in short supply world over. The Morning Context is a refreshing approach towards truthful, well researched, fearless, and high-quality articles on contemporary topics.

N S Parthasarthy, Co-founder, Mindtree

As one of the early subscribers, I've had the opportunity to witness how quickly the team has grown, the variety of angles covered, and the research in every in-depth story and op-ed.

Amarjit Batra, Managing director, Spotify India

In a world full of noise, The Morning Context is the calm that stimulates and energises your mind, with stories focused on fact, truth and dogged reportage.

Nikhil Taneja, Co-founder and CEO, Yuvaa

Although it’s a paid subscription, the kind of detailed research and quality of reportage makes it worth every rupee. It’s strength surely lies in having some of the finest journalists writing for it.

Shiladitya Bora, Producer, distributor and founder at Platoon One Films

Become a TMC member