The business of weather

A rise in extreme weather events has highlighted the importance of reliable weather forecasting and created a multimillion-dollar opportunity in India.

Over the next four months, the 150 million or so farmer families in India will live and die by the weather.

With each day’s delay in the monsoon’s onset, they will lose hope for a good crop year bit by bit. A fortnight’s delay can set back the production of the kharif or summer crop by over 20%. Late harvest of summer crops will result in a smaller window for the sowing of the rabi or winter crop, which will, in turn, impact production. A late monsoon means weddings will get delayed. Renovation of homes will be postponed. Buying decisions—from …


Pradip K. Saha

Pradip is a co-founder at The Morning Context and leads our newsletters vertical. He has previously worked at The Ken as a staff writer, at Mint as an assistant features editor and the Deccan Chronicle as a copy editor. He works with a slew of expert newsletter writers across subjects and domains. His own writing spans the gig economy, farmers caught in the crossfire of technology, global warming and parents trapped in the edtech wave. Some of his best stories have come at the intersection of technology and human endeavour.

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