A rise in extreme weather events has highlighted the importance of reliable weather forecasting and created a multimillion-dollar opportunity in India.
You can always update your display preferences in Settings menu
Over the next four months, the 150 million or so farmer families in India will live and die by the weather.
With each day’s delay in the monsoon’s onset, they will lose hope for a good crop year bit by bit. A fortnight’s delay can set back the production of the kharif or summer crop by over 20%. Late harvest of summer crops will result in a smaller window for the sowing of the rabi or winter crop, which will, in turn, impact production. A late monsoon means weddings will get delayed. Renovation of homes will be postponed. Buying decisions—from tractors to new clothes—will be put on hold. It’s a story that repeats over the years.
Over 60% of India’s population is dependent on agriculture, which depends heavily on the monsoon and contributes ~15% to the gross domestic product. No wonder the monsoon is tracked very keenly and any deviation from its predicted approach causes a significant uproar.
Weather makes the world go around. From e-commerce
Everything you need to know. Only with TMC.
The Morning Context’s mission is to build an independent, credible media company, which tells stories that matter. On the internet, business and chaos.
We ensure that our stories has an original point of view, covers new ground in critical analysis of the business, is an investigation into why something happened and makes sense of the complex world around us. Check out what else we have to offer.
Why choose
TMC?
Information and analysis you won’t find anywhere else
Read in-depth explainers, stories of startup battles and honest, genuine interviews.
Independent and unbiased journalism
We’re not afraid to write hard-hitting stories—we serve you, the reader.
Premium newsletters
Get insights from some of the best writers in India right in your inbox.
TMC Dialogues
Be a part of our exclusive subscriber community and discussions.
Get all the news from our categories
Reader’s quotes
What our reader’s love about TMC.
Research ideas don't come from a vacuum. The best ideas come from a spark, a contrarian take, an uncommon investigative insight, and one doesn't always get these from traditional media. TMC consistently makes me think about things in different ways, and I've frequently shared TMC articles with collaborators and students. Staying at the cutting edge is hard enough; TMC makes it much easier.
Rohit Chandra, Assistant Professor - School of Public Policy (IIT Delhi)
High quality, independent journalism is rare to find. The Morning Context set really high standards that make me wait for each story.
Abhay Pandey, Managing partner, A91 Capital
Well-written and researched long form reads on a wide variety of topics and a team of veteran journalists - all of this makes my subscription worth it.
Anupam Gupta, Investment research consultant
In today's very noisy and cluttered world, I like that the Morning Context goes below the surface of company PR to deliver fact-based stories on Indian business.
Jessie Paul, CEO, Paul Writer
The Morning Context is my daily opportunity to get smarter about one new company/sector. Discerning analysis, unbiased and approachable.
Miten Sampat, Angel investor & former CSO, Times Internet
In today's polarized world, authentic and unbiased facts are in short supply world over. The Morning Context is a refreshing approach towards truthful, well researched, fearless, and high-quality articles on contemporary topics.
N S Parthasarthy, Co-founder, Mindtree
In a world full of noise, The Morning Context is the calm that stimulates and energises your mind, with stories focused on fact, truth and dogged reportage.
Nikhil Taneja, Co-founder and CEO, Yuvaa
Although it’s a paid subscription, the kind of detailed research and quality of reportage makes it worth every rupee. It’s strength surely lies in having some of the finest journalists writing for it.
Shiladitya Bora, Producer, distributor and founder at Platoon One Films
As one of the early subscribers, I've had the opportunity to witness how quickly the team has grown, the variety of angles covered, and the research in every in-depth story and op-ed.
Amarjit Batra, Managing director, Spotify India
BACK TO TOP
More questions? Let us help
Contact us
Context is everything Only read stories that matter.
Categories
Subscription
Company
More
Blog
the morning context
©2021 Slowform Pte Limited
68 Circular Road, #02-01, 049422, Singapore