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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
We accessed six years’ data from India’s ad regulatory body. The findings show some worrying trends.
“Nearly every ad exaggerates,” says Prahlad Kakkar, veteran ad film maker. A pack of instant noodles rarely cooks instantly. A pizza order often doesn’t make it to your doorstep in 30 minutes. “But as long as it is within reasonable limits, and as long as the product/service does the job it promises, it’s overlooked.”
But sometimes, these claims defy reason. That’s when you need a watchdog. In India, that’s the Advertising Standards Council of India.
The ASCI is a voluntary, self-regulatory body consisting of members drawn from marketing, creative, media and allied companies. It investigates consumer complaints as well as …
