We accessed six years’ data from India’s ad regulatory body. The findings show some worrying trends.
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The panacea for the FMCG giant’s tepid growth lies in small-town and rural India. But that’s also shaping up as the new battleground for competitors looking to challenge its dominance.
Hyderabad-based CCL Products has helped most Indian coffee startups find their feet by supplying instant coffee to them. Can it do the same for itself?
The consumer goods giant’s performance has been in a funk for a long time. Fund managers need to stop giving it a long rope.