We accessed six years’ data from India’s ad regulatory body. The findings show some worrying trends.
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India’s packaged goods makers must either raise prices or switch to an alternative—both options with their fair share of pitfalls.
Packaged goods companies are working on their strategies and packaging, as well as launching new products, to cater to consumers on apps.
While legacy companies are looking to grab a slice of the D2C pie, smaller brands have their own challenges that are pushing them to get acquired.