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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
We accessed six years’ data from India’s ad regulatory body. The findings show some worrying trends.
“Nearly every ad exaggerates,” says Prahlad Kakkar, veteran ad film maker. A pack of instant noodles rarely cooks instantly. A pizza order often doesn’t make it to your doorstep in 30 minutes. “But as long as it is within reasonable limits, and as long as the product/service does the job it promises, it’s overlooked.”
But sometimes, these claims defy reason. That’s when you need a watchdog. In India, that’s the Advertising Standards Council of India.
The ASCI is a voluntary, self-regulatory body consisting of members drawn from marketing, creative, media and allied companies. It investigates consumer complaints as well as …
Vish Narain of Pulsar Capital on spotting real synergies between India and the Gulf, and why many entrepreneurs read the market wrong.
Investors expect the FMCG major to get back on the growth track in the quarters ahead, but protecting margins at the same time could be tough.
The FMCG major returns to acquisitions as growth stalls, but its uneven track record and structural challenges raise questions over whether the strategy can deliver
