HUL’s rural moat is fast shrinking
The panacea for the FMCG giant’s tepid growth lies in small-town and rural India. But that’s also shaping up as the new battleground for competitors looking to challenge its dominance.
26 May, 2025•11 min
2
26 May, 2025•11 min
2

More in Business
Business
Bajaj Housing Finance could use a dose of risk
The NBFC’s stock has fizzled a fair bit since its dream debut despite doing all the right things. Competition, circumstances and conservatism are ailing it.
You may also like
Business
Indian consumer startups end 2025 on a high. Next year may not be so easy.
Stories of great outcomes and easy funding kept the sector on its toes. The momentum is expected to continue going into 2026, but startups may need to rethink their strategy.
Business
2025: A terrific year for macroeconomic management of the economy
The economy grew strongly despite several headwinds, with the policy responses mostly fitting the need. How sustainable is the growth rate, though?
Internet
Young consumer startups are forcing a reinvention of India’s FMCG giants
The country’s changing market dynamics are pushing consumer goods giants to acquire young startups. We look at why—and whether—it works for both sides.








