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HUL’s rural moat is fast shrinking | The Morning Context

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Business

HUL’s rural moat is fast shrinking

The panacea for the FMCG giant’s tepid growth lies in small-town and rural India. But that’s also shaping up as the new battleground for competitors looking to challenge its dominance.

Neethi Lisa Rojan

26 May, 2025•11 min

2

26 May, 2025•11 min

2

Getting your Trinity Audio player ready...

HUL’s rural moat is fast shrinking

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LONGREAD
/
Business

HUL’s rural moat is fast shrinking

The panacea for the FMCG giant’s tepid growth lies in small-town and rural India. But that’s also shaping up as the new battleground for competitors looking to challenge its dominance.

Neethi Lisa Rojan

26 May, 2025•11 min

2

26 May, 2025•11 min

2

Getting your Trinity Audio player ready...

HUL’s rural moat is fast shrinking

More in Business

Story image

Cipla’s conservative approach is beginning to hurt

Story image

Cipla’s conservative approach is beginning to hurt

The drugmaker’s reluctance to part with cash may have given it one of the strongest balance sheets in Indian pharma, but investors are increasingly rewarding risk takers.

Story image

Akasa, Air India Express or SpiceJet: plenty on offer for Adani’s airline play

Prince M. Thomas

Akasa, Air India Express or SpiceJet: plenty on offer for Adani’s airline play

Prince M. Thomas

Story image

Suits and countersuits fly between IPO-bound Zetwerk and Ayr Energy

Suits and countersuits fly between IPO-bound Zetwerk and Ayr Energy

Story image

BSE and NSE’s money-with-morals indices struggle to justify their existence

BSE and NSE’s money-with-morals indices struggle to justify their existence

Story image

Ambanis double down but Reliance’s growth engines sputter

The Morning Context team

Ambanis double down but Reliance’s growth engines sputter

The Morning Context team

Story image

Tata Consumer Products struggles with Capital Foods, its most expensive buy

Tata Consumer Products struggles with Capital Foods, its most expensive buy

You may also like

Story image

Tata Consumer Products struggles with Capital Foods, its most expensive buy

The FMCG major acquired the maker of Ching’s Secret to make the most of its high margins, but things didn’t go to plan. Two years and a few lessons later, TCPL is trying to change that.

Story image

Emami’s Rs 500 crore D2C bet may not fix its growth problem

The FMCG major returns to acquisitions as growth stalls, but its uneven track record and structural challenges raise questions over whether the strategy can deliver

Story image

Wingreens’ house of brands strategy failed, but it just won’t give up

The 15-year-old company has bought one brand after another in the hope of growing fast. That plan has fallen flat on its face, but there’s no stopping Wingreens.

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