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The 15-year-old company has bought one brand after another in the hope of growing fast. That plan has fallen flat on its face, but there’s no stopping Wingreens.

Wingreens is at it again.
After a long wait of over four years, the Gurugram-based food and beverage company has finally raised Rs 120 crore, or $12.6 million, from prominent stock market investor Ashish Kacholia and Alchemy Fund. Alongside, the company has also bought Safe Harvest, a Bengaluru-based startup that sells rice, pulses, spices and cold-pressed oils.
All of this sounds eerily familiar. Back in 2021, too, Wingreens raised some Rs 124 crore, or $17 million. Then it went on a buying spree, scooping up Raw Pressery (fruit juices), Saucery (dips and spreads), Monsoon Harvest (muesli and oats) and Postcard …