We are buckling under pressure to brush off anxieties and pretend that everything is back to normal in our workplaces, homes and schools. We are not alone, yet we feel isolated.
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Indian youngsters are experimenting with newer D2C brands like never before. Bewakoof’s early success and its 2022 acquisition by retail giant Aditya Birla Fashion should have given it the edge, but the company has been left behind.
The company is now just another aggregator in the budget hotel sector. And the shift does make sense; OYO wants to cut losses and its India business isn’t all that important anymore.
Bringing mental health within an organisation’s monitorable targets can be the reality check to ease work-related stress and its excessive link to productivity.