The company is now just another aggregator in the budget hotel sector. And the shift does make sense; OYO wants to cut losses and its India business isn’t all that important anymore.
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The quick commerce app is testing limits on how far it can go before its users start noticing they are being manipulated and cheated.
It is becoming increasingly clear that the startup ecosystem is stuck with building for the top 3% of Indian society. Now consumption in even this rarefied segment is under pressure.
We look at Spinny, a unicorn, to demonstrate how the used-car business is a graveyard of ideas pretending to be internet-first or internet businesses only to realize years later that the soul of the business lies in brick and mortar.