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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
At a time when startups selling chips or pet food have raised millions of dollars in funding, investors have shunned wearable tech companies. The fate of the sector hangs in the balance.
India’s smartwatch industry is in decline. After the peak in 2023, the country’s smartwatch shipments have been falling. In the first three months of 2025 alone, the shipments in the world’s second-largest smartwatch market (after China) dropped 33% from the year-ago period. In fact, India’s contribution in the global market has fallen to 19% from 29%. Even in 2024, smartwatch shipments saw a decline of over 34% year on year—from 53 million to 35 million units.
The strain of this decline on homegrown companies is evident. Market leader Noise reported a flat revenue growth in the year ended March 2024, …
