Big Tech’s tightrope act in India

The Alphabet and Microsoft CEOs were in the country to make nice with the government. Yet, recent actions and comments indicate they are not ready to roll over.

9 January, 20236 min
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Big Tech’s tightrope act in India

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Editor's note: The visits of Sundar Pichai and Satya Nadella to India within weeks of each other, with meetings with Prime Minister Narendra Modi as well as minister of electronics and information technology Ashwini Vaishnaw, among others, indicate that the two want to start 2023 on a positive note in one of their top markets outside the US. It also tells us that political courtesies aside, Big Tech players in India are looking at an eventful year. Microsoft chairman and CEO Satya Nadella’s whirlwind visit to Mumbai, Delhi, Bengaluru and Hyderabad last week, during which he met customers, industry leaders and government officials, came just two weeks after the Alphabet chief executive Sundar Pichai’s trip to the country.  While Pichai appeared on a panel with Vaishnaw at the Google for India event, the company’s annual jamboree, it looked like a last-minute appearance since neither the event invite nor the promotions leading up to it confirmed the former’s attendance. It looked like Pichai’s visit to India—the first in a few years—was largely to douse some fires and strengthen ties with the government. After …

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