Coca-Cola, Jubilant and Thrive + Swiggy’s new experiment

The food-tech startup has managed to attract investments from two food giants in three years and Swiggy has kicked off a new quick commerce chapter.

This week, Coca-Cola made a surprising move, its first-ever investment in an Indian startup. The American drinks company acquired a 15% stake in the three-year-old food-tech startup Thrive. From the press release:

“Coca-Cola India is delighted to partner with the Thrive Now ecosystem as we see digital capability as an essential multiplier for our India growth strategy,” said Greishma Singh, vice president, customer and commercial leadership, Coca-Cola India and Southwest Asia. 

What is even more surprising is that this is the second investment by a food giant in Thrive. In 2021, the startup had raised $2.5 million in a …


Samiksha Goel

Samiksha covered all things startups at The Morning Context. She joined us from The New Indian Express, where she wrote stories on the retail and food sectors. Prior to that, she had covered startups and written various business features in the Deccan Herald.