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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
The Zepto co-founder and CEO built a $5 billion empire by moving faster than anyone else. Now that speed is catching up with him.
In Aadit Palicha’s world, you either play by his rules or there is no play at all. And his rules keep shifting, from versions that came before, till the time he’s had the last word. He counters allegations with numbers, anecdotes of friction with a narrative of growth, and others’ version of truth with his own version of truth. In sum, Palicha denies everything. To him, his Zepto is perfect in every sense.
Except, even a blind person can put a finger on the quick-commerce startup’s many issues. In recent months, government officials have raided Zepto’s dark stores, uncovering hygiene …
The contrasting approaches are driven by two very different strategies. One wants to capture more markets; the other is focused on discipline and profits.
India’s grocery and food delivery platforms are increasingly displaying misleading images of food using artificial intelligence, defeating the very purpose of buying online.
The quick-commerce startup weighs a valuation cut or finding alternative funding to stay afloat as investor appetite for loss-making businesses weakens.
