Aadit Palicha’s pursuit of speed
The Zepto co-founder and CEO built a $5 billion empire by moving faster than anyone else. Now that speed is catching up with him.
Subscribe to read this story
We publish over 500 original, detailed stories every year on startups, corporates, stock markets and economic current affairs.
$99 for one year
Not ready to subscribe? Sign up for a free account
We value our free readers. Read 100+ stories every year.
More in Internet
You may also like
Who should solve the UPI Autopay menace?
The feature has attracted a whole host of startups taking people for a ride. The problem is now large enough for an efficient regulator to step in.
Why won’t VCs or anyone else invest in BigBasket?
Early movers don’t always win and other lessons from India’s constantly evolving startup landscape.
Google Ads wants a big bite of India’s growing quick-commerce pie
The tech giant’s latest advertising tool purely hinges on the idea that visibility is the new currency in quick-commerce advertising. It's time for the likes of Blinkit and Instamart to adapt to this new reality, and find ways to make the most of it.