Could Shanti Mohan have done something differently with LetsVenture?

The investment platform has a business model problem, something that its founder has failed to address.

The story of LetsVenture is at a point of introspection. It has been a little over a decade since the investment platform set up shop in Bengaluru and became an important part of the Indian startup ecosystem. Over the years, more than $250 million of funding has flowed through the LetsVenture marketplace, which connects founders and investors. 

There is no denying that LetsVenture founder Shanti Mohan, against many odds, has built a prolific and real business that represents the startup boom of India. For lesser-known entrepreneurs who find it difficult to raise funds, LetsVenture offers hope. And for relatively small …


Harveen Ahluwalia

Harveen is a co-founder at The Morning Context, and leads our Internet coverage, overseeing a team of reporters writing on startups and tech. She has previously worked as a media, consumer and tech reporter at The Ken and Mint. At The Morning Context, she writes on startups, venture capital, consumer and media businesses—from e-commerce to healthtech to streaming.

Editor, Internet



Anuj Suvarna

Anuj covered all things startups and venture capital at The Morning Context. Previously, he worked at VCCircle, where he covered healthcare and private equity. Anuj studied mass communication at the Manipal Institute of Communication and before journalism, he operated a bar in Udupi.