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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
The six-year-old meat company claimed it would become the largest meat retailer in India. Now, its employees and vendors are awaiting their dues.
Editor's note: A yellow hoarding in Chennai features popular actor Nayanthara and reads “It’s a superstore-superstar team-up”. It’s an endorsement of Chennai-based meat company Fipola, of which she has been the face and identity since August. Fipola is yellow and Fipola is Nayanthara. Fipola was founded in late 2016 and it sells processed meat online as well as in its own stores. It was started by Sushil Kanugolu, a second-generation businessman whose family owns frozen seafood business SR Marine Foods. For about three years, Fipola was run as a small-time business in the shadow of SR Marine. The COVID-19 pandemic, however, changed things. During lockdowns in Chennai, Fipola emerged as a prominent meat retailer. The company developed relationships with meat vendors in and around the city and started expanding, leveraging relationships from the seafood business. Additionally, Sushil Kanugolu is the brother of the election strategist Sunil Kanugolu, who has campaigned for the BJP and the DMK and currently works for the Congress party, which gives the family connections with local authorities. Fipola had everything going for it and, in the pandemic, Sushil …
The online storytelling company is betting that content will be the most sought-after commodity as scores of platforms jump on the microdrama bandwagon. But success will hinge on whether it has a good enough story to draw the audience.
SEBI has lowered the bar for loss-making startups to list. In that context, a company like Zepto redefines the meaning of risk in public market investing.
The 15-year-old company has bought one brand after another in the hope of growing fast. That plan has fallen flat on its face, but there’s no stopping Wingreens.
