Making sure migrant-partners do not return to their hometowns and stressing the safety of its home grooming and repair services help the startup emerge stronger from the pandemic-induced lockdown.
It was panic that struck first.
Urban Company saw fear taking over its business even before the nationwide lockdown to control the COVID-19 pandemic was announced back in March. With the country on edge, and migrants returning to their hometowns in droves, the home services startup’s network of service professionals was starting to get antsy.
This was deeply concerning as the company faced the prospect of losing the very people who catered to the orders placed on its website and app—plumbers, carpenters, electricians and beauticians. They were the backbone of its business.
The company had built this network over the …
Harveen is a co-founder at The Morning Context, and leads our Internet coverage, overseeing a team of reporters writing on startups and tech. She has previously worked as a media, consumer and tech reporter at The Ken and Mint. At The Morning Context, she writes on startups, venture capital, consumer and media businesses—from e-commerce to healthtech to streaming.
Editor, Internet
harveen@mailtmc.com
Mumbai