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2023 has been a year of good outcomes for consumer brand startups. Things are only expected to get stronger in 2024.

The watchmaker dominates the mass segment, but its relevance lies in going upmarket.
The online storytelling company is betting that content will be the most sought-after commodity as scores of platforms jump on the microdrama bandwagon. But success will hinge on whether it has a good enough story to draw the audience.
The FMCG major returns to acquisitions as growth stalls, but its uneven track record and structural challenges raise questions over whether the strategy can deliver