Indian consumer story is on a roll

2023 has been a year of good outcomes for consumer brand startups. Things are only expected to get stronger in 2024.

This is the third and final part in our year-end Startup Special series for 2023. Read more about it here.

Indian consumer startups are ending the year on a high. Across the board—from personal care and food ventures to jewellery and electronics startups—the report card of 2023 has a lot to show for.

Let’s take a quick look at the highlights. This year, health foods startup Yogabar was acquired by ITC, the cigarettes-to-hotels conglomerate. In August, there was the much-celebrated exit of founder Mithun Sacheti, who sold his remaining 27% stake in CaratLane for a whopping $560 million to …


Harveen Ahluwalia

Harveen is a co-founder at The Morning Context, and leads our Internet coverage, overseeing a team of reporters writing on startups and tech. She has previously worked as a media, consumer and tech reporter at The Ken and Mint. At The Morning Context, she writes on startups, venture capital, consumer and media businesses—from e-commerce to healthtech to streaming.

Editor, Internet