/
•
•
Indian consumer story is on a roll
2023 has been a year of good outcomes for consumer brand startups. Things are only expected to get stronger in 2024.
28 December, 2023•7 min
0
28 December, 2023•7 min
0
Getting your Trinity Audio player ready...
More in Internet
Internet
Pratilipi has 20 million stories but no big hits. Can microdramas deliver one?
The online storytelling company is betting that content will be the most sought-after commodity as scores of platforms jump on the microdrama bandwagon. But success will hinge on whether it has a good enough story to draw the audience.
