Inside two-and-a-half years of WhatsApp Payments hell
The proposed payments service has languished in regulatory and legal limbo. This is the story of why.
Why read this story?
Editor's note: “Two-plus years of beta is unheard of. Either allow them or kill them, what is the point of keeping them in limbo for so long? Only infrastructure projects can last that long, like a bridge getting built forever. But here you are talking about technology.” This, from a senior banker, sums up the state of WhatsApp Payments in India. When, in February 2018, the world’s most popular messaging app announced the beta launch of a payments service built on the Unified Payments Interface—the National Payments Corporation of India’s game-changing digital payments platform—little did it know that it was in for a “never-ending begging for the regulator’s blessings.” Facebook-owned WhatsApp was quickly cleared for trials of up to 1 million users, but almost immediately, it ran into concerns over data privacy. At the time, the government was pushing hard on a “data localization” narrative, mandating financial services companies in particular to store all data of Indian users within the country. In the two-and-a-half years since, WhatsApp has been caught in a web that refuses to untangle. It has issued many an …
More in Internet
You may also like
There’s more to Paytm’s optimistic results than meets the eye
Cost-cutting measures and growth from a low base make Paytm’s numbers appear better than they are. What comes next will be closely watched by investors who now have other fintech bets to consider.
An appreciation of the late-mover advantage
From electric vehicles to quick commerce, finance to retail, India continues to be a market where late movers can always catch up.
Sridhar Vembu’s Arattai, India’s yearning for swadeshi and network effects
The Zoho co-founder’s attempt to build a WhatsApp competitor has captured the imagination of the nationalist Indian. Emotions aside, the most likely outcome is that Zoho’s other products will start selling more.