Making sense of India’s 15-minute consumption story

Urban Company’s 15-minute help service is on point. The burden on women to be superhuman in an Indian household has created a market ripe for quick commerce.

15 March, 20258 min
0
Making sense of India’s 15-minute consumption story

You may also like

Internet
Story image

A changing country: inside India’s instant house help moment

Snabbit, Pronto and Insta Help are pulling in users with speed and low prices. We begin by asking the most basic question: who is this service really for?

Internet
Story image

Swiggy sounds the alarm bells on quick commerce

Amid an irrational competition brewing in India’s quick-commerce sector, the food and grocery delivery company seems to be taking a far more conservative approach compared to its peers, despite having Rs 16,000 crore in the bank.

Internet
Story image

Eternal, startups and playing the long game

In a country beset with problems, there is always something better to do. How about your duty to your shareholders first? Separately, Urban Company’s latest quarterly results show fatigue