Making sense of India’s 15-minute consumption story
Urban Company’s 15-minute help service is on point. The burden on women to be superhuman in an Indian household has created a market ripe for quick commerce.
15 March, 2025•8 min
0
15 March, 2025•8 min
0
Getting your Trinity Audio player ready...
More in Internet
Internet
Inside the math of instant help startups
Millions of VC dollars are being splurged to service the last-minute needs of Indians—little revenue, increasing cash burn and far too many variables. At what point does it all come together?
You may also like
Internet
Inside the math of instant help startups
Millions of VC dollars are being splurged to service the last-minute needs of Indians—little revenue, increasing cash burn and far too many variables. At what point does it all come together?
Internet
VC-funded startups are tempting women to join the instant house help business. Can it last?
In India’s instant house help sector, dominated by Snabbit, Pronto and Urban Company, domestic workers have nothing to lose and everything to gain. At least, for the time being.
Internet
A changing country: inside India’s instant house help moment
Snabbit, Pronto and Insta Help are pulling in users with speed and low prices. We begin by asking the most basic question: who is this service really for?