Making sense of India’s 15-minute consumption story

Urban Company’s 15-minute help service is on point. The burden on women to be superhuman in an Indian household has created a market ripe for quick commerce.

15 March, 20258 min
0
Making sense of India’s 15-minute consumption story

You may also like

Internet
Story image

Pot calling the kettle black: Albinder’s quick-commerce paradox

The Blinkit CEO calling out irrationality while fuelling it is yet another example of a quick-commerce player hoping to outlast rivals in a classic game of one-upmanship.

Internet
Story image

What about Lightspeed?

One of the few remaining foreign venture capital funds in India, Lightspeed has had a rather quiet year—especially when compared to some of its peers. The 2026 IPO pipeline may be the reset it needs.

Internet
Story image

Quick commerce is driving a VC-funded shake-up in cold chain logistics

In recent years, a number of logistics aggregators have emerged in India to fulfill the growing need for delivering perishables in minutes. Their nimble, asset-light operations are drawing attention.