Making sense of India’s 15-minute consumption story
Urban Company’s 15-minute help service is on point. The burden on women to be superhuman in an Indian household has created a market ripe for quick commerce.

Subscribe to read this story
We publish over 500 original, detailed stories every year on startups, corporates, stock markets and economic current affairs.
Limited time offer $125 $99 for 1 year
More in Internet
You may also like
Why quick delivery of medicines will be difficult to scale
Quick-commerce apps are likely to run into regulations and poor order volumes as they try to grow this business.
What FirstCry’s latest results say about the Middle East
The Indian mother and baby products retailer may not have fared as well as it hoped. But the Middle East business landscape is promising enough to stay put.
Swiggy’s Instamart has to choose either growth or profitability; it can’t have both
CEO Sriharsha Majety and the market seem to think scaling is Instamart's salvation. Scale, however, may not be the panacea everyone thinks it is.