Milkbasket’s unusual stand-off
Everybody thinks the grocery delivery company should sell out. Except the company’s co-founders who believe it is their destiny to build a billion-dollar business.

Why read this story?
Editor's note: Totally not the response I was expecting. My direct yet complicated and lengthy question to Anant Goel, co-founder and CEO of Milkbasket, the grocery delivery company, read thus: “Anant. I heard about this constant back and forth in the board on deciding to sell. Something which you don’t want. I know the rumours are there, but it mostly rests with what you want to do. Which should and maybe will piss off some investor on your cap table. I wanted to chat about what you are thinking.” Seconds pass, leading into minutes and then almost an hour later, Goel replies: “Lots of news and developments about my company that I hear from journalists these days. I wish I had that crystal ball. Happy to discuss if anything in particular and with the assigned sources. Else rumours are like carrots that can be grown in anyone’s backyard.” “Rumours are like carrots that can be grown in anyone’s backyard.” I read this sentence over and over. It packs a punch, suggesting that Milkbasket isn’t up for sale. Which is quite strange given …
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