Oversize #24: Google shakes off its inertia, takes aim at competition

“Ever found yourself trading email attachments with several colleagues, trying to collaborate on a document, only to have someone chime in at the last moment with corrections to an outdated version? Or emailing yourself a document just so you can move it from one computer to another?”

That was the pitch Google made 15 years ago as it announced Google Docs & Spreadsheets, the company’s web-based word-processing and spreadsheet product, in 2006. It was a game-changing pitch in a world dominated by Microsoft Office and other productivity software sold in boxes for home and work use—offline, that is.

In the …

Author

Abhishek Baxi

Abhishek writes on technology trends, gadgets and SMBs, and has over a decade of experience—both as an industry watcher as well as a participant. He quit Microsoft in 2011 to become an independent digital consultant, and to write more, travel randomly, watch a lot of movies and wake up late on weekdays.

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