2020 and the flattening SaaS curve

It’s been nine years since venture capitalist Marc Andreessen said software was eating the world, and nearly eight since he declared 2012 “The Year of SaaS”. But these proclamations still thrive well into 2020. You’ll hear variations of these at SaaSBOOMi, the largest event of its kind in Asia, organized every January in Chennai. Outside the event, SaaSBooMi doubles as a community of Indian SaaS startups.

The press loves success stories as much as it loves stories of failure, and so, SaaS—short for software as a service—has become a stand-in for efficient growth, high gross margins, and recurring revenue. At …

Author

Roshni P. Nair

Roshni is a features writer and former editor of The Morning Context's Chaos team. Her career spans The Ken, Reuters, the Hindustan Times and DNA. She is a recipient of the UNFPA Laadli award and was shortlisted for the RedInk Awards 2016 for her story on Mumbai’s leprosy colonies. Her far-flung ideas would sometimes drive our editor-in-chief Ashish up the wall, but he wouldn’t have had it any other way (even if he didn’t admit it).

roshni@mailtmc.com