The date is 24 July 2019. About 20 days before Netflix’s most popular Indian series, the crime thriller Sacred Games, returns with a second season. But the American video streaming company is busy making a different announcement. A first in its history.
Netflix can’t stop stressing the fact that subscribers in India watch more content on their mobiles than subscribers anywhere else in the world—the primary reason that drove Netflix to launch a smartphone-only subscription plan at Rs 199 ($2.8) a month, about Rs 300 ($4.2) lower than the company’s lowest plan in India.
Alone, the number 199 can easily …
Harveen is a co-founder at The Morning Context, and leads our Internet coverage, overseeing a team of reporters writing on startups and tech. She has previously worked as a media, consumer and tech reporter at The Ken and Mint. At The Morning Context, she writes on startups, venture capital, consumer and media businesses—from e-commerce to healthtech to streaming.
Editor, Internet
harveen@mailtmc.com
Mumbai