The likes of Rapido, Ola and Uber have recently been experimenting with a new business model, triggering existential questions and tax confusion.
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With his back to the wall, the founder is exploring options that could benefit him much more than others. Even at the expense of the customers, investors, vendors and employees.
The decade-old company is reportedly planning to venture into food delivery and fintech. Its no-commission model might just come in handy for its expansion plans.
The packaged coffee startup came close to running out of money in 2023. A timely course correction and its founders’ doggedness helped pull the company back from the brink.