For eight months, the grocery delivery company has been locked in a trademark battle with a small software services firm.
The fight for the trademark began more than a year ago. It was December 2021 and Grofers wanted to tell the world that it was all about instant deliveries now. To hammer home that message, the Gurugram-based grocery startup rebranded itself as “Blinkit” (presumably to imply deliveries would happen in a “blink”). The name of the company changed from Grofers India Pvt. Ltd to Blink Commerce Pvt. Ltd. And the startup applied for a “Blinkit” trademark on 2 December.
Three weeks later, there was another application for the same trademark. A seven-year-old software services firm in Bengaluru called Blinkhit Pvt. …
Harveen is a co-founder at The Morning Context, and leads our Internet coverage. She has previously worked as a media, consumer and tech reporter at The Ken and Mint. At The Morning Context, she writes on startups, venture capital, consumer and media businesses across India and the Middle East—from e-commerce to healthtech to streaming.
Editor, Internet
harveen@mailtmc.com
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