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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
For eight months, the grocery delivery company has been locked in a trademark battle with a small software services firm.
The fight for the trademark began more than a year ago. It was December 2021 and Grofers wanted to tell the world that it was all about instant deliveries now. To hammer home that message, the Gurugram-based grocery startup rebranded itself as “Blinkit” (presumably to imply deliveries would happen in a “blink”). The name of the company changed from Grofers India Pvt. Ltd to Blink Commerce Pvt. Ltd. And the startup applied for a “Blinkit” trademark on 2 December.
Three weeks later, there was another application for the same trademark. A seven-year-old software services firm in Bengaluru called Blinkhit Pvt. …
The contrasting approaches are driven by two very different strategies. One wants to capture more markets; the other is focused on discipline and profits.
The instant house help business has become the centre of focus and investment at the home services company. But another fight may be brewing in its core business.
India’s grocery and food delivery platforms are increasingly displaying misleading images of food using artificial intelligence, defeating the very purpose of buying online.
