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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
For eight months, the grocery delivery company has been locked in a trademark battle with a small software services firm.
The fight for the trademark began more than a year ago. It was December 2021 and Grofers wanted to tell the world that it was all about instant deliveries now. To hammer home that message, the Gurugram-based grocery startup rebranded itself as “Blinkit” (presumably to imply deliveries would happen in a “blink”). The name of the company changed from Grofers India Pvt. Ltd to Blink Commerce Pvt. Ltd. And the startup applied for a “Blinkit” trademark on 2 December.
Three weeks later, there was another application for the same trademark. A seven-year-old software services firm in Bengaluru called Blinkhit Pvt. …
India’s grocery and food delivery platforms are increasingly displaying misleading images of food using artificial intelligence, defeating the very purpose of buying online.
Parent AceVector is headed for a public market debut next week. As much as 97% of its revenue comes from two businesses. One is already a listed entity, the other a missed opportunity.
The EV maker is turning to gig-worker rentals to absorb its scooter output. But questions on cost, competition and execution make its latest pivot uncertain.
