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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
For eight months, the grocery delivery company has been locked in a trademark battle with a small software services firm.
Editor's note: The fight for the trademark began more than a year ago. It was December 2021 and Grofers wanted to tell the world that it was all about instant deliveries now. To hammer home that message, the Gurugram-based grocery startup rebranded itself as “Blinkit” (presumably to imply deliveries would happen in a “blink”). The name of the company changed from Grofers India Pvt. Ltd to Blink Commerce Pvt. Ltd. And the startup applied for a “Blinkit” trademark on 2 December. Three weeks later, there was another application for the same trademark. A seven-year-old software services firm in Bengaluru called Blinkhit Pvt. Ltd applied for “Blinkit” and said in its application that it had been using the word for seven months. Six months later, in June 2022, around the same time as the acquisition of Blinkit by Zomato, Blinkhit filed a suit against Blink Commerce in a Bengaluru civil court for infringing on its trademark. The company has asked the court to restrain Blink Commerce from “infringing the trade mark of the plaintiff ‘Blinkhit / IBIinkhit’ in any manner including by use …
In light of the recent exits of top executives at Swiggy’s quick commerce business, we look at the reasons behind the departures and whether it’s impacting the business.
The ride-hailing company is gradually ramping up its food delivery business and at least one of the two major players has blinked in response. How credible is the threat?
The online storytelling company is betting that content will be the most sought-after commodity as scores of platforms jump on the microdrama bandwagon. But success will hinge on whether it has a good enough story to draw the audience.
