/
•
•
Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
For eight months, the grocery delivery company has been locked in a trademark battle with a small software services firm.
Editor's note: The fight for the trademark began more than a year ago. It was December 2021 and Grofers wanted to tell the world that it was all about instant deliveries now. To hammer home that message, the Gurugram-based grocery startup rebranded itself as “Blinkit” (presumably to imply deliveries would happen in a “blink”). The name of the company changed from Grofers India Pvt. Ltd to Blink Commerce Pvt. Ltd. And the startup applied for a “Blinkit” trademark on 2 December. Three weeks later, there was another application for the same trademark. A seven-year-old software services firm in Bengaluru called Blinkhit Pvt. Ltd applied for “Blinkit” and said in its application that it had been using the word for seven months. Six months later, in June 2022, around the same time as the acquisition of Blinkit by Zomato, Blinkhit filed a suit against Blink Commerce in a Bengaluru civil court for infringing on its trademark. The company has asked the court to restrain Blink Commerce from “infringing the trade mark of the plaintiff ‘Blinkhit / IBIinkhit’ in any manner including by use …
The online storytelling company is betting that content will be the most sought-after commodity as scores of platforms jump on the microdrama bandwagon. But success will hinge on whether it has a good enough story to draw the audience.
SEBI has lowered the bar for loss-making startups to list. In that context, a company like Zepto redefines the meaning of risk in public market investing.
The 15-year-old company has bought one brand after another in the hope of growing fast. That plan has fallen flat on its face, but there’s no stopping Wingreens.
