The case of Quikr - Part I

A three-part series that documents the rise and fall of Quikr so you don’t make the same mistakes this startup did.

This is the first of a three-part series that will document the rise and fall of Quikr, an online classifieds business that once was a unicorn, which raised hundreds of millions of dollars, only to end up an entangled mess. This series will give an account of 16 years of Quikr—the idea, pivots, frauds and the painful decline. As a learning. For fellow entrepreneurs so they don’t repeat the same mistakes, and for students of India’s emerging entrepreneurship ecosystem.

In the journey of Quikr, there are a lot of unanswered questions. What are the factors that led to its failure—was …


Deepti Sri

Deepti covered all things startups at The Morning Context. She had joined us from Tech in Asia, where she wrote on technology and startups across Southeast Asia. Deepti studied business and financial journalism at the Asian College of Journalism.