Drools has come a long way. Just not long enough to beat Pedigree
From starting life as a mere offshoot of a poultry company to achieving unicorn status, Drools has quietly rewritten the rules of India’s pet food market. But competition remains a challenge.

Subscribe to read this story
We publish over 500 original, detailed stories every year on startups, corporates, stock markets and economic current affairs.
$99 for one year
Not ready to subscribe? Sign up for a free account
We value our free readers. Read 100+ stories every year.
Similar Stories
You may also like
Porter just became a unicorn. Now comes the hard part
The on-demand company has entered the billion-dollar valuation club, thanks to its smart intra-city play. The segment is now hotting up, with both startups and legacy players joining the race.
Why are Indian consumers saddled with ‘less healthy’ packaged food?
The Global Access to Nutrition Index 2024 report has found that companies like PepsiCo, Nestlé and Unilever sell products in India that are nutritionally inferior to the West, taking full advantage of lax rules and low awareness.
Inside the tech startup boom in the Middle East
The local entrepreneurial ecosystem is having the time of its life in the Gulf states. It’s a long overdue awakening of sorts.