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From starting life as a mere offshoot of a poultry company to achieving unicorn status, Drools has quietly rewritten the rules of India’s pet food market. But competition remains a challenge.

The fall of this e-commerce giant within a decade of its launch was marked by blind optimism, a total disregard for customers and a massive failure to read the tea leaves.
The on-demand company has entered the billion-dollar valuation club, thanks to its smart intra-city play. The segment is now hotting up, with both startups and legacy players joining the race.
The Global Access to Nutrition Index 2024 report has found that companies like PepsiCo, Nestlé and Unilever sell products in India that are nutritionally inferior to the West, taking full advantage of lax rules and low awareness.