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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
The fall of this e-commerce giant within a decade of its launch was marked by blind optimism, a total disregard for customers and a massive failure to read the tea leaves.
Sometimes an idea is timed perfectly. Take Meesho, for instance. The e-commerce company, which would like to publicly list sometime this year or the next, was just at the right place at the right time. As India’s consumption story was picking up along with the ease of digital payments through UPI, Meesho tapped into these two dominant trends to build a sizeable business. It found enough takers in customers living in India’s tier-2 and tier-3 cities who aspired to shop online.
Timing can also be cruel. As the story of ShopClues shows. Because before Meesho, there was ShopClues. Almost four …
