Even as the much-awaited cricket tournament kicks off, Reliance and Disney are going all out to draw viewers and advertisers. Who will prevail?
The 16th edition of the Indian Premier League starts today and in the recent history of the cricket tournament, this is going to be one of the more significant ones. For the first time ever, television and streaming are going to take on each other head-on for the IPL viewership (and, in the process, advertising dollars).
The television rights for the tournament are with Disney-owned Star India and the streaming rights are with Reliance Industries’ Viacom18, which will be airing the IPL on its streaming platform JioCinema. Up until this year, the streaming rights for the IPL were always with …
Harveen is a co-founder at The Morning Context, and leads our Internet coverage. She has previously worked as a media, consumer and tech reporter at The Ken and Mint. At The Morning Context, she writes on startups, venture capital, consumer and media businesses—from e-commerce to healthtech to streaming.
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