What happened to Ezetap?

Having survived the exit of all its founders, the PoS startup now seems to find itself in the interesting position of having free rein to build a profitable business.

Two points to ponder:

●   Is it easy for anyone in the startup ecosystem to put their head down and keep building a slow-growing fintech business when their biggest competitor is swallowing every funding opportunity available in the market year after year?

●   How many startups have you seen where the founders have quit—without a sale/exit or a fight and an ouster—and what are the chances of success of such a company running along in the personality-driven startup ecosystem?

The company was Chamath Palihapitiya-run Social Capital’s first investment in India—Ezetap.

The third-largest company in the point-of-sale payments business …


Arti Singh

Arti is a former writer at The Morning Context. She previously worked with publications such as ET Prime, VCCircle, Firstpost and EETimes. Arti has keenly tracked the evolution of financial technology in India and written some of the defining pieces on the ecosystem as it birthed and matured. Even when not writing about it, she loves to dissect the revenue models, margins and regulations that are shaping the sector.