Why is the world excited about a beauty pageant for AI avatars?

The burgeoning popularity of AI avatars, especially as influencers, and the estimated growth in this market signal a unique opportunity for businesses.

Often criticised for setting unrealistic standards for women, beauty pageants across the world have one thing in common: they quintessentially judge human beings on aspects that are—to some extent—beyond their control. But what if that were to change?

We’re talking about Miss AI, a beauty pageant for women who don’t really exist. This first-of-its-kind competition is a contest for AI avatars—women created using artificial intelligence tools such as Open AI’s DALL·E 3, Midjourney and Stable Diffusion. These interactive digital representations can simulate human expressions and actions with remarkable accuracy. The pageant, which kicked off in April, received 1,500 entries. …


Disha Acharya

Disha is a writer at The Morning Context. She has previously worked at the digital production desk of Reuters. Prior to that, she was a sub-editor at Deccan Herald.