Zee5’s numbers and the state of video streaming in India

In an ecosystem where most digital companies rarely talk about their actual user numbers, it is always a welcome change when someone does. Earlier in the month, media conglomerate Zee Entertainment Enterprises released its quarterly results, including the numbers for its video streaming app Zee5. This is what its December 2020 numbers looked like—a daily active user base of more than 5 million, a monthly base of about 66 million, and an average watch time per viewer per month of 133 minutes.

In content, time spent is the holiest of metrics. You can give away your subscriptions for free and …


Harveen Ahluwalia

Harveen is a co-founder at The Morning Context, and leads our Internet coverage, overseeing a team of reporters writing on startups and tech. She has previously worked as a media, consumer and tech reporter at The Ken and Mint. At The Morning Context, she writes on startups, venture capital, consumer and media businesses—from e-commerce to healthtech to streaming.

Editor, Internet