advertising

13 ARTICLES

advertising
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Google faces fresh antitrust lawsuit over ad tech monopoly

The search giant faces a potential break-up over allegations of unfairly controlling the ad exchange market.

09 Sept 2024

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Surrogate liquor ads now under government scanner

The new regulations being planned could bar liquor companies from sponsoring events and hand out stiff penalties for violations.

04 Aug 2024

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The case of Quikr - Part III

A three-part series that documents the rise and fall of Quikr so you don’t make the same mistakes this startup did.

22 Mar 2024

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InMobi’s Glance is ditching its consumer business model

The company, which shows content and ads on smartphone lock screens, is giving up on wooing users and advertisers and shifting to wooing developers.

29 May 2023

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The rise of misleading advertisements in India

We accessed six years’ data from India’s ad regulatory body. The findings show some worrying trends.

07 Jan 2023

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Can advertising save MyGate?

The apartment security app has turned to ads for survival and its next fundraising pitch. So far, investors have stayed away and users are crying foul.

31 Oct 2022

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Gaana goes behind paywall singing its swansong

Acquisition talks with Airtel have fallen through and India’s oldest music streaming company is making a last, frantic attempt to survive a while longer.

14 Sept 2022

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What the crypto advertising guidelines mean

The Advertising Standards Council of India has released dos and don’ts for any ad on “virtual digital assets”. How does that play out?

23 Feb 2022

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Notes on a disastrous year for news media

Several media firms are in perilous health, posing questions on the future of traditional media and the depth of the subscriber base digital companies covet.

08 Feb 2021

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COVID-19 has kicked dying newspapers in the gut

Indian print executives have been buying time to turn digital into a real business. Their runway just got a lot shorter.