Rajeev Talwar, CEO at DLF Ltd. Alok Tandon, CEO at INOX Leisure Ltd. Vijay Shekhar Sharma, founder and CEO at Paytm. Motilal Oswal, managing director and CEO at Motilal Oswal Financial Services. Amit Burman, chairman at Dabur India Ltd.
These are just a few of the many names of Indian business leaders who, in the past week, have popped up in videos on social media to say how they are missing their newspapers, particularly The Economic Times. The campaign, carried out by journalists and employees of India’s most-read financial daily, has pumped nostalgia for all its worth.
The past two weeks haven’t been easy. With the coronavirus outbreak, newspaper deliveries have been disrupted, advertising revenue has gone for a toss and, worst of all, the papers must convince their readers that they are safe from the virus. The Economic