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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
The apartment security app has turned to ads for survival and its next fundraising pitch. So far, investors have stayed away and users are crying foul.
MyGate users are exasperated. In recent months, the apartment society management app has been sending advertisements as push notifications to its users. “Start your child’s learning journey with KLAY Schools!!” or “8 hours left! Get vitamin tests at Rs 199” or “Get groceries in 15-30 minutes with Swiggy”. Users, however, don’t want to be bombarded with advertisements. What makes their experience using MyGate worse is that there is no real option to turn the notifications off. If they do, it would render the fundamental purpose of the app—managing the entry and exit of visitors—useless.
Such has been the barrage of …
The contrasting approaches are driven by two very different strategies. One wants to capture more markets; the other is focused on discipline and profits.
The instant house help business has become the centre of focus and investment at the home services company. But another fight may be brewing in its core business.
India’s grocery and food delivery platforms are increasingly displaying misleading images of food using artificial intelligence, defeating the very purpose of buying online.
