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In India’s instant house help sector, dominated by Snabbit, Pronto and Urban Company, domestic workers have nothing to lose and everything to gain. At least, for the time being.


The home services startup has had a disastrous quarter. It has sunk into losses largely on the back of burning its precious cash to chase the instant domestic help business.
A little over a decade after it was founded, the company that introduced India to Greek yogurt has pulled off a turnaround. But competition is rising fast and Epigamia can’t afford to simply rest on its laurels.
The consumer electronics startup jumped through the ranks to become India’s top audio and smartwatch brand. Just as quickly, the IPO-bound company appears to be losing steam and its comeback looks uncertain.