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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
In India’s instant house help sector, dominated by Snabbit, Pronto and Urban Company, domestic workers have nothing to lose and everything to gain. At least, for the time being.
It’s a warm February afternoon. Four women are lounging near the entry gate of a huge luxury residential complex in Gurugram, wearing the same collared T-shirt. Two of them are playing a game of ludo on a smartphone, while the other two are chatting.
“That lady in tower A kept telling me to hurry up and clean the dishes quickly.”
“Yeah, same thing at the house I went to this morning. They wanted to get all the work done in just an hour.”
The game of ludo is now over and the women join the ongoing conversation, sharing their recent …
The contrasting approaches are driven by two very different strategies. One wants to capture more markets; the other is focused on discipline and profits.
The instant house help business has become the centre of focus and investment at the home services company. But another fight may be brewing in its core business.
India’s grocery and food delivery platforms are increasingly displaying misleading images of food using artificial intelligence, defeating the very purpose of buying online.
