cosmetics
5 ARTICLES
Beyond the glare of the Honasa-HUL sunscreen ad war
The recent spat between the two brands brings to the fore the stiff competition in the largely unregulated skincare industry.
20 Apr 2025
The silence of businesses on public policy
There has been a distinct lack of public-facing thought leadership from India’s largest businesses. They need to do more.
06 Dec 2021
Understanding Nykaa
The beauty e-commerce startup may be a new-age tech business like Zomato or Paytm, but a closer look at the company tells you that it is as traditional as they come.
06 Aug 2021
Beauty is looking good. But will the future be pretty?
Indian beauty startups are all the rage with investors right now. Will they manage to offer a measure of differentiation and thrive or go the way travel companies did some years ago and get swallowed up?
01 Apr 2021
Mamaearth’s strange, wide ambition
The brand that revolutionized baby care is spreading itself too thin in the pursuit of rapid growth
27 Jul 2020