Beyond the glare of the Honasa-HUL sunscreen ad war
The recent spat between the two brands brings to the fore the stiff competition in the largely unregulated skincare industry.
20 April, 2025•7 min
1
20 April, 2025•7 min
1
More in Internet
Internet
India made Truecaller a tech behemoth. Now it is slowly stifling the company
For over a decade, the Swedish caller ID company thrived on India’s lightly regulated digital ecosystem. Now, it faces some existential questions in its largest market.
You may also like
Internet
Kama Ayurveda’s patient growth has not reaped the crop it hoped for
The Delhi NCR-based brand is a leading homegrown player in India’s luxury beauty market. Yet, it struggles to close a 3x revenue gap with bigger rival Forest Essentials or make profits after a two-decade-long run.
Internet
India’s beauty market has no barriers to entry, just steep mountains to climb
Easy plug-and-play has sparked a lightning rush of skin and personal care brands. But with every barrier down, scaling up, staying relevant and holding consumer attention have become harder than ever.
Internet
The surprising decline of SUGAR Cosmetics
The Mumbai-based beauty and personal care company recorded one of its worst years in the 2024-25 fiscal. It is now on a course-correction trajectory.
