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The recent spat between the two brands brings to the fore the stiff competition in the largely unregulated skincare industry.

The department store chain’s only growth engine is powered by distribution, not stores—raising questions about sustainability and profitability.
Back-to-back strong quarters have reset expectations for the beauty and personal care company. Has the Mamaearth parent truly left its troubled past behind?
The beauty and personal care company has beaten its own margin target and posted standout volume growth. But with the action shifting beyond flagship Mamaearth, the durability of its momentum remains unproven.