Beyond the glare of the Honasa-HUL sunscreen ad war
The recent spat between the two brands brings to the fore the stiff competition in the largely unregulated skincare industry.
20 April, 2025•7 min
1
20 April, 2025•7 min
1
Getting your Trinity Audio player ready...
More in Internet
Internet
Is Jar at fault or a victim of poor regulation?
Faced with allegations of being a deposit business, the digital gold-focused startup finds itself at a crossroads.
You may also like
Internet
After rebound, Honasa’s real test lies ahead
The beauty and personal care company has beaten its own margin target and posted standout volume growth. But with the action shifting beyond flagship Mamaearth, the durability of its momentum remains unproven.
Internet
BellaVita’s success has opened the floodgates to cheap fragrance brands
In less than five years, BellaVita has become one of the biggest fragrance brands in India. This has given several others confidence to follow the same playbook and sell cheap perfumes disguised as luxury.
Internet
Young consumer startups are forcing a reinvention of India’s FMCG giants
The country’s changing market dynamics are pushing consumer goods giants to acquire young startups. We look at why—and whether—it works for both sides.