Mamaearth’s strange, wide ambition

The brand that revolutionized baby care is spreading itself too thin in the pursuit of rapid growth

Five hundred crore rupees in revenue. In three years. That’s the target the Alaghs have set for themselves. The couple, Ghazal and Varun, both in their 30s, are like most young startup founders. Full of ideas, hard-working (they work on Saturdays too), sincere and passionate. Worked off the couch or bed in their home during the lockdown.

Even so, their ambition stands out, sometimes bordering on the outrageous. Nearly four years ago, while looking for natural and toxin-free baby products for their son, they realized a few things. First, none of the Indian brands had products that were free of …


Pradip K. Saha

Pradip is a co-founder at The Morning Context and leads our newsletters vertical. He has previously worked at The Ken as a staff writer, at Mint as an assistant features editor and the Deccan Chronicle as a copy editor. He works with a slew of expert newsletter writers across subjects and domains. His own writing spans the gig economy, farmers caught in the crossfire of technology, global warming and parents trapped in the edtech wave. Some of his best stories have come at the intersection of technology and human endeavour.

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