Mamaearth’s strange, wide ambition
The brand that revolutionized baby care is spreading itself too thin in the pursuit of rapid growth

Subscribe to read this story
We publish over 500 original, detailed stories every year on startups, corporates, stock markets and economic current affairs.
$99 for one year
Not ready to subscribe? Sign up for a free account
We value our free readers. Read 100+ stories every year.
More in Business
You may also like
FRND wants to connect lonely Indians across small towns. Will it work?
The audio chat app turned profitable by connecting people from tier-2 and tier-3 India with users who speak the same vernacular language. But its aim to turn it into a sustainable business seems too ambitious.
An uneventful Reliance AGM that could not have been otherwise
Everyone seems to be disappointed with the company’s annual general meeting. With hands full and businesses that need further nurturing, this was not the time for big-bang announcements. And so it was.
Nykaa and Mamaearth’s oddball performance
Both beauty and personal care companies just delivered their June-quarter results. Their numbers hide more than they reveal.