A changing country: inside India’s instant house help moment
Snabbit, Pronto and Insta Help are pulling in users with speed and low prices. We begin by asking the most basic question: who is this service really for?
5 February, 2026•10 min
1
5 February, 2026•10 min
1
Getting your Trinity Audio player ready...
More in Internet
Internet
FirstCry’s Mideast conundrum
The Indian mother and baby products retailer has been slow to grow in the two largest markets of the Gulf. What gives?
You may also like
Internet
Inside the math of instant help startups
Millions of VC dollars are being splurged to service the last-minute needs of Indians—little revenue, increasing cash burn and far too many variables. At what point does it all come together?
Internet
VC-funded startups are tempting women to join the instant house help business. Can it last?
In India’s instant house help sector, dominated by Snabbit, Pronto and Urban Company, domestic workers have nothing to lose and everything to gain. At least, for the time being.
Internet
Disagreement over money sparks another churn at Peak XV Partners
Peak XV Partners is in a pickle. The loss of much of its senior India leadership has thrown up a familiar venture capital conundrum: how do firms reward and retain top performers in a business where a few big wins end up carrying the entire fund?