The beauty e-commerce startup may be a new-age tech business like Zomato or Paytm, but a closer look at the company tells you that it is as traditional as they come.
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The recent spat between the two brands brings to the fore the stiff competition in the largely unregulated skincare industry.
The beauty and personal care retailer has seen a modest revival in fortunes, but it is not out of the woods yet, as its own management hints.
The beauty retailer seeks to present a pretty picture of its younger fashion business. A closer look reveals a rather underwhelming show.