Where is the money in podcasting?12 March 2020.In the 2000s, it used to be “I have a blog.” Now, it’s “I host a podcast.” India is finally catching up to the global podcast resurgence of recent years. Freelance journalists, subject matter experts, stand-up comedians, social media influencers—everyone wants in. The optimism that podcasting will be the next big thing in a content […]
Ashish K. Mishra
Gaana is all hype10 February 2020.Gaana has received good press, again. If you aren’t familiar with the company, Gaana is the oldest music streaming enterprise in the country. Incubated by Times Internet, which is owned by Bennett Coleman & Co. Ltd, one of the largest media companies in India, with a presence in print, television, radio and digital. BCCL is best known as the publisher of The Times of India, the largest selling English language newspaper in the country.
Last week, in a piece in The Wall Street Journal, Gaana claimed it has 152 million monthly active users, or MAUs. The metric refers to the total number of unique visitors who have visited a website or an app in the last month. It is popularly put out by content and social media companies to highlight the number of users who are actively using the service. Most social media companies, in particular, talk about MAUs first and revenue later. Gaana has increasingly been chatty about its MAUs. After all, 152 million active users is not a small number. Roughly the population of Western Europe or about 50% of the people living in the US.
Gaana’s latest MAU claim has sent shockwaves through the music streaming business.
A careful reading of the article will disappoint. It stopped short of any deep insight into the company, beyond the usual trope of a billion Indians coming online for the first time, and that they love listening to music. It’s worth exploring whether the company really has something going for it.
Roshni P. Nair
Bose in the age of streaming28 January 2020.On 15 January, one of the most recognizable flagship brands of all time announced that it was on its knees. Granted that wasn’t the literal announcement, but the space between two sentences can sometimes be more revealing than a book. It was the day Bose Corporation—the sound equipment-turned-tech company that pioneered direct/reflecting and cube speakers, […]
ByteDance’s music streaming play and Sony’s big deal12 December 2019.TikTok owner ByteDance, the world’s most valued startup, is on the lookout for its next global hit and seems to have narrowed the search down to a music streaming service. The company has released a beta version of the app—Resso—in India and Indonesia. Called Resso, the new app is now available in India and Indonesia, […]