Bose in the age of streaming

The sound equipment manufacturer is facing the music in all but Asian markets. Will India be kind?

On 15 January, one of the most recognizable flagship brands of all time announced that it was on its knees. Granted that wasn’t the literal announcement, but the space between two sentences can sometimes be more revealing than a book. It was the day Bose Corporation—the sound equipment-turned-tech company that pioneered direct/reflecting and cube speakers, all-in-one stereos and noise cancellation—issued this statement:

...Given the dramatic shift to online shopping in specific markets, Bose plans to close its remaining 119 retail stores across North America, Europe, Japan and Australia over the next several months. In other parts of the world, Bose …


Roshni P. Nair

Roshni is a features writer and former editor of The Morning Context's Chaos team. Her career spans The Ken, Reuters, the Hindustan Times and DNA. She is a recipient of the UNFPA Laadli award and was shortlisted for the RedInk Awards 2016 for her story on Mumbai’s leprosy colonies. Her far-flung ideas would sometimes drive our editor-in-chief Ashish up the wall, but he wouldn’t have had it any other way (even if he didn’t admit it).