Earlier this week, Spotify made a rather off-putting announcement. The world’s largest music streaming company, in a blog post, said that it will now let artists and music labels influence its algorithmic recommendations.
As part of a test roll-out of what it calls Discovery Mode, artists and labels can identify a piece of their music as a priority—a song they are excited about, an album anniversary, a viral cultural moment or literally anything else—and Spotify’s algorithm will help that particular piece surface during radio or autoplay sessions. Spotify’s radio feature plays music similar to a particular song, album, artist or …
Harveen is a co-founder at The Morning Context, and leads our Internet coverage. She has previously worked as a media, consumer and tech reporter at The Ken and Mint. At The Morning Context, she writes on startups, venture capital, consumer and media businesses across India and the Middle East—from e-commerce to healthtech to streaming.
Editor, Internet
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