Where is the money in podcasting?
The podcast craze has finally hit India, but the question of revenue is uncomfortable for many. We get into the details.

Subscribe to read this story
We publish over 500 original, detailed stories every year on startups, corporates, stock markets and economic current affairs.
$99 for one year
Not ready to subscribe? Sign up for a free account
We value our free readers. Read 100+ stories every year.
More in Internet
You may also like
Pocket FM’s model doesn’t need humans
Multiple former employees of the audio series startup have been complaining about a gruesome and callous work culture. A deeper look suggests that this dynamic may be the result of the business model itself.
Why the Ranveer Allahbadia witch hunt is bad for freedom of expression
The YouTuber is in the crosshairs of all branches of the government for his poor joke. The actual joke could be on the notion of free speech in the country.
Pocket FM’s global expansion faces a speed bump
The six-year-old Indian audio entertainment startup has built a business like no other. But there has been a growing realization lately that expanding into the US and Europe is not all that easy.