The podcast craze has finally hit India, but the question of revenue is uncomfortable for many. We get into the details.
In the 2000s, it used to be “I have a blog.” Now, it’s “I host a podcast.”
India is finally catching up to the global podcast resurgence of recent years. Freelance journalists, subject matter experts, stand-up comedians, social media influencers—everyone wants in. The optimism that podcasting will be the next big thing in a content consumption wave driven by increasing smartphone penetration and cheap mobile internet is huge. And not entirely without reason.
According to consulting firm PwC’s Global Entertainment & Media Outlook 2019-2023, the number of monthly podcast listeners in India was 40 million as at the end …
Abhishek writes on technology trends, gadgets and SMBs, and has over a decade of experience—both as an industry watcher as well as a participant. He quit Microsoft in 2011 to become an independent digital consultant, and to write more, travel randomly, watch a lot of movies and wake up late on weekdays.
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