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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
The Times Internet-owned company wants to charge music labels to pump up their streams and help them go viral.
Editor's note: The pitch is actually very simple—pay and get trending. Over the past few months, Gaana has been perfecting a new proposal for music labels and artists—they pay the company to promote a track and Gaana will ensure that the song is played as many times as required. In fact, the Times Internet-owned company actually promises that opting for these promotions will get your tracks to appear in the trending sections of the app, according to two music company executives who are aware of Gaana’s pitch and do not want to be named. Gaana's proposal. On the face of it, this practice may sound harmless, as Gaana is basically doing what its parent Bennett, Coleman & Co. Ltd, one of India’s largest media conglomerates and publisher of The Times of India, knows best—leverage reach and earn advertising money. But look closely and the grey areas start to emerge. For starters, the bit about promotional advertisements being counted in the total plays of the song is worrying. This basically means that the overall streams of a particular song will include the ones …
The Times Internet-owned company wants to charge music labels to pump up their streams and help them go viral.
Editor's note: The pitch is actually very simple—pay and get trending. Over the past few months, Gaana has been perfecting a new proposal for music labels and artists—they pay the company to promote a track and Gaana will ensure that the song is played as many times as required. In fact, the Times Internet-owned company actually promises that opting for these promotions will get your tracks to appear in the trending sections of the app, according to two music company executives who are aware of Gaana’s pitch and do not want to be named. Gaana's proposal. On the face of it, this practice may sound harmless, as Gaana is basically doing what its parent Bennett, Coleman & Co. Ltd, one of India’s largest media conglomerates and publisher of The Times of India, knows best—leverage reach and earn advertising money. But look closely and the grey areas start to emerge. For starters, the bit about promotional advertisements being counted in the total plays of the song is worrying. This basically means that the overall streams of a particular song will include the ones …
The homegrown social startup is betting big on India’s latest content obsession—minute-long episodes of high-stakes dramas. Cut through the noise and the microdrama hype itself doesn’t add up.
Alakh Pandey and Prateek Maheshwari’s edtech startup will be a first-of-its-kind story from India of a YouTube content platform that has gone on to pull off a public listing.
Indians who are among the world’s largest consumers of free tech products and also significant beneficiaries of free markets suffer from a poor understanding of both technology and accountability. Separately, Aamir Khan breaks a paradigm with a YouTube release.
The homegrown social startup is betting big on India’s latest content obsession—minute-long episodes of high-stakes dramas. Cut through the noise and the microdrama hype itself doesn’t add up.
Alakh Pandey and Prateek Maheshwari’s edtech startup will be a first-of-its-kind story from India of a YouTube content platform that has gone on to pull off a public listing.
Indians who are among the world’s largest consumers of free tech products and also significant beneficiaries of free markets suffer from a poor understanding of both technology and accountability. Separately, Aamir Khan breaks a paradigm with a YouTube release.
